Snapchat offers publishers’ stories new ways to get monetized
Delhi – Social media giving plateform to its users to earn money and people are getting crazy for it, nowadays. Recently, Snap chat add a new feature for the media partners. Snapchat is opening up public, user-submitted videos to the “Our Stories” feature to its media partners. Soon, the likes of CNN and NBC News will pull from public videos to supplement their own stories. Deadline writes that media companies using Snapchat will likely overlay graphics and text to the videos for context.
Deadline also states the the media partner snapchat has its own tool set to curate the stories and for crowdsourcing footage and photos. Addition to this, the partners will be able to start making money off of them in short order, with a revenue split system already in place as well.
Last month, Snap chat has lost its 3 million users cause of its new features and make it little dull for the users. You can all but guarantee that the company is charging its media partners a premium for access to the user-submitted videos. Gotta keep the lights on somehow.
In a word, the problem is Instagram. Last April the photo-sharing service revealed that it had over 200 million people using its ephemeral Stories feature (essentially, Snapchat’s main offering). At the time, that fraction of the app commanded 50 million more daily users than Snapchat did as a whole.
That’s where the numbers get even more concerning if you’re Snapchat or one of its shareholders. In late June, Instagram revealed it had 1 billion monthly users wholesale. What’s the future look like for Snapchat? If you’re a user, probably like it does now, but with even more promoted channels in the Discover tab and more companies vying for your snaps.